Pricing

Part of the Business lane.

Topics in Pricing

Pricing Models

  • How to Choose Between Hourly, Fixed, and Value Pricing
  • How to Price a Service Business
  • How to Price a Product Without Undercharging
  • How to Structure Tiered Pricing That Converts
  • How to Price a SaaS Product in 2026

Raising Prices

  • How to Raise Prices Without Losing Customers
  • How to Communicate a Price Increase to Existing Customers
  • How to Know When You're Underpricing
  • How to Grandfather Old Customers at Old Prices
  • How to Test a Price Change Before Committing

Discounts & Promotions

  • How to Run a Sale Without Cheapening Your Brand
  • How to Structure a Friends-and-Family Discount
  • How to Use Anchor Pricing Without Feeling Sleazy
  • How to Stop Giving Away Too Much in Discounts
  • How to Measure If a Discount Actually Worked

Revenue Operations

  • How to Build a Simple Revenue Forecast
  • How to Track Revenue by Product, Customer, and Channel
  • How to Collect Payment Faster Without Being Pushy
  • How to Handle a Customer Who Won't Pay
  • How to Recognize Revenue Correctly for a Subscription Business