Growth

Part of the Business lane.

Topics in Growth

Acquisition

• How to Get Your First 10 Customers
• How to Build a Referral Program That People Actually Use
• How to Choose Your First Marketing Channel
• How to Run a Small-Budget Google Ads Campaign
• How to Use LinkedIn for Business Development

Retention

• How to Calculate Your Customer Churn Rate
• How to Win Back a Churned Customer
• How to Build a Monthly Customer Touchpoint System
• How to Know When to Fire a Bad Customer
• How to Turn Customers Into Advocates

Content & Brand

• How to Build a Content Calendar That Fits a Real Schedule
• How to Write an About Page That Actually Sells
• How to Get Press for a Small Business
• How to Build an Email List Without Spam
• How to Know If SEO Is Worth Your Time

Funnels & Conversion

• How to Build a Simple Sales Funnel for a Service Business
• How to Write a Landing Page That Converts
• How to Track Where Your Customers Actually Come From
• How to A/B Test Without a Million Visitors
• How to Turn a Cold Email Into a Sales Meeting